Voices of the North: Standing With Our Small Business Owners
As Israel continues to navigate complex security challenges, our collective focus remains firmly on those on the front lines and the small business owners facing immense pressure. Now more than ever, our mission to provide stability, hope, and financial support is vital. Despite the ongoing uncertainty, the unwavering dedication of our partners continues to guide our work.
This month, in our June newsletter, we shone a spotlight on businesses that are the heartbeat of the North. Entrepreneurs like Jenny, who runs Serene Ecological Hospitality in the Golan Heights, represent a steadfast spirit even in the most difficult times.
“Jenny has created a beautiful, unique guest space designed for recharging,” says Na’ama Ore, CEO of SparkIL. “In this current climate, the prospect of hosting guests for relaxation can feel distant, which is why it is more important than ever for our friends abroad to show their support now, ensuring that her dream can stay alive and her business remains intact for the day when peace returns.”
Stories from the Field
Our team recently visited three remarkable entrepreneurs who have spent months learning to adjust, pivot, and persevere.
Tal Kuperman, the owner of Cafe Bosco in Sitria, has managed to keep his mobile coffee cart serving the community under fire, bolstered by the presence of a nearby safe room.
Lotem Meidan, an IDF reservist in Modiin, transitioned from a hi-tech career to open his store, Lotem Barefoot. He now displays a note to let customers know they are supporting an IDF reservist owned business as he balances his store with military duty.
Yuval Segal, an IDF reservist in Modiin with a background in veterinary medicine and dog training, used our support to expand his facility to a new location. He is now equipped to provide essential medical care for dogs, even while managing his own service on active duty.
We are inspired by their continued success and the success of every entrepreneur supported by SparkIL. Thank you for your unwavering commitment and partnership.
Together, we ensure that no business owner stands alone during these testing times. Visit our website to lend a hand.
The SparkIL Team with Yuval Segal, Caring for Dogs