Efi’s Furniture Store

My story

I established my furniture business through hands-on work and personal involvement, with a focus on quality, reliability, and long-term responsibility. After periods of forced disruption, my goal is to stabilize operations and continue building the business in a steady and responsible way.

Micro lending, Macro Impact

Managing and stabilizing an existing business after long periods of uncertainty is a real challenge. This loan will support inventory expansion, the renewal of the physical showroom, and the strengthening of cash flow that was impacted during this period. These steps will allow the business to return gradually to full activity and continue operating responsibly.

My business - My spark

FE-Design and Select Furniture are two complementary brands in the furniture and home design field. FE-Design operates as a nationwide digital brand, offering smart furniture solutions, expandable furniture for hosting, mattresses, and quality furniture imported from Europe, with an emphasis on personal service and direct customer relationships. Select Furniture is a physical showroom in northern Israel, offering sofas, seating systems, dining tables, wardrobes, and complementary home furniture. The business is managed in a lean model without employees, with full personal involvement in all stages of activity.

A few more words

My name is Efi Yuval. I am an independent entrepreneur, a family man, and a resident of northern Israel. I established FE-Design during the COVID period after being placed on unpaid leave, and later opened Select Furniture as a physical showroom. I manage the business without employees, taking personal responsibility for marketing, sales, service, and quality control. The values that guide me are responsibility, reliability, persistence, and long-term thinking, even in complex and uncertain conditions.