Ella from Sderot – Making It Work

I’m Ella, a single mom from Sderot. After surviving war, evacuation, and the collapse of my business, I’m rebuilding for my daughters and myself. This loan helps me grow stronger—turning challenge into opportunity.

Micro lending, Macro Impact

After being trapped in a shelter with my daughters for over 30 hours on October 7, we were evacuated from our home and lost nearly all our income. This loan will help me invest in digital growth—launching online courses, upgrading systems, and reaching new clients. It’s a step toward stability and self-reliance, but also about being present for my girls and showing them that we rise, no matter what.

My business - My spark

In 2020, I launched my business to break the income ceiling placed on single mothers in southern Israel. Today, I employ two women and help small businesses with office management, business development, and sales systems.

A few more words

I’m a single mom from Sderot. On October 7, my daughters and I were stuck in our safe room for over 30 hours. The war turned us into evacuees in our own country. I had to rebuild not only our life but our emotional strength. This business gave me back my purpose and pride—and your support means I can keep moving forward, with them by my side.