Keren Opens Comfort Shoe Store in Bnei Brak

My story

My name is Keren, I am 52 years old from Herzliya and a lawyer by training, but about a quarter of a century ago, life led me to the world of retail and footwear. In 2003, I established a comfort shoe chain that included eight branches, and after business changes in 2017, I chose to concentrate on one central branch on Rabbi Akiva Street in Bnei Brak. Over the years, I have developed a deep and special connection with the Ultra-Orthodox sector; I studied its unique needs in depth and adapted the variety of merchandise in my business to provide a precise and respectful response. Although I come from a different world, working with the Haredi community brings me great satisfaction and has become an integral part of my professional identity.

Micro lending, Macro Impact

This loan will be the engine that allows me to upgrade my business and adapt it to the current era. The funding will be directed toward purchasing new high quality seasonal merchandise, a dynamic internal renovation of the store to provide customers with a more pleasant and inviting shopping experience, and investment in advertising and digital marketing. My goal is to reach a wider customer base from all parts of the country and make my comfort products accessible to more women looking for uncompromising quality. Your support helps me strengthen the business infrastructure and ensure that the store continues to grow and lead in its field.

My business - My spark

The added value of my business is the combination of rich retail experience and a deep cultural understanding of my clientele. My shop offers not just shoes but comfort solutions with high standards adapted to the lifestyle and preferred style of the sector. The professional knowledge I have accumulated over 25 years allows me to carefully select every single model while maintaining personal and attentive service that builds long term trust with customers. I believe that every woman deserves shoes that provide her with maximum comfort throughout the day, and I am proud to be the professional address for them.

A few more words

My motivation is to develop my business and make it a focal point for women looking for a winning combination of comfort, aesthetics, and an understanding of their needs. I am sure that upgrading the store's visibility and expanding the customer circle will allow me to continue providing excellent service for many more years. Your belief in my business gives me the strength to continue investing, innovating, and leading the world of footwear in Bnei Brak and beyond with integrity and professionalism.