Michael Redefines Northern Tourism

My story

I’m Michael, a resident of Kibbutz Masada in the Jordan Valley, married and deeply connected to the landscapes and people of northern Israel. My business was born out of a profound love for the land and history of Israel, specializing in creating unique experiences that combine heritage tours, outdoor team-building activities, and cocktail workshops based on local ingredients and historical stories. During this period in which I serve in the reserves, I have maintained operations out of a sense of mission to strengthen the local economy and the Israeli spirit. Choosing to develop a tourism business specifically in the periphery stems from a desire to connect communities through shared stories and experiences, ensuring the unique story of this region continues to be told through exploration and local flavors.

Micro lending, Macro Impact

This loan will serve as fuel to continue operations and development during this challenging period of reserve duty and security instability. The investment will allow me to upgrade marketing and operational capabilities, purchase professional outdoor equipment like a trailer, and acquire premium raw ingredients for our workshops. Furthermore, this support will help bridge cash flow gaps, ensure service continuity, and maintain a stable livelihood for my partners and employees in the north, ensuring the business emerges from this period strengthened and ready to host large-scale groups.

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My business - My spark

The unique value of my business lies in combining heritage history with contemporary, high-quality leisure culture. We don't just guide tours; we create lifelong memories through multi-sensory experiences—such as our cocktail workshops that blend local raw ingredients with historical storytelling. My approach connects practical Zionism with modern hospitality, allowing corporate groups and organizations from Israel and around the world to connect with the roots of the valley and the north in a vibrant, professional, and unforgettable way.

A few more words

My dream is to grow the business into a leading, influential tourism agency that serves as a primary destination for corporate groups and organizations seeking high-quality, value-driven content in northern Israel. I aspire to complete the professional transition from field guiding to an executive role focused on producing and developing large-scale projects, while continuing to build a vibrant content center that provides livelihoods and pride for additional professionals in the Jordan Valley region.