The Hero from the South, Aviv Produces New Media

My story

My name is Aviv, and I was born and raised in the northern Negev, currently residing in Moshav Yachini. I have always been drawn to the visual world and the power of a camera to tell a compelling, deeply moving story. I completed my combat military service in the Kfir Brigade from 2010 to 2013, and have since remained highly active in the reserves, spending the last seven years in a classified, elite unit. Just a couple of days after October 7th, I went out into the field with my camera to capture profound, historic images – raw photographs that were later put on display at the Knesset, and for which I was officially honored for my service. My business provides a comprehensive suite of media and photography services, managing social media campaigns for brands, producing corporate videos, shooting private and business events, and capturing advanced aerial drone footage. Due to extensive wartime reserve duty and my resulting unavailability, I lost a portion of my client base, and I am now focused on rebuilding and driving the business forward.

Micro lending, Macro Impact

This loan will serve as a vital tool to upgrade our current technical tier and purchase advanced photography, sound, and lighting equipment, ensuring the business remains at the technological forefront of production. Furthermore, the investment will fund targeted marketing and advertising campaigns designed to acquire new clients and recover from the forced downtime of extended reserve duty. For an independent business built on regional creativity, this support provides the fuel to restart operations with momentum, establish financial stability, and return to creating high-impact media that drives growth for businesses and organizations across the region.

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My business - My spark

The unique value of my business lies in the combination of a combat veteran’s precision and adaptability with a sensitive, cinematic eye that captures truly authentic moments. We don’t just set up a camera; we build a complete visual narrative - whether managing a sharp digital campaign, producing a complex corporate video, or documenting a milestones from both ground level and a bird's-eye view. The ability to operate seamlessly under changing field conditions, maintain uncompromising professional standards, and bring the distinct character and resilience of the region to the screen delivers exceptional visual content that resonates with audiences.

A few more words

My ultimate goal is to scale operations and transform this practice into a leading, central production house in the south, employing local creatives and storytellers. I truly believe in the power of media to connect people, strengthen the regional economy, and bring the compelling stories of the northern Negev and the south to the forefront.