IDF Reservist Raanan Builds Serene Green Spaces

My story

My name is Raanan, and I live in Haifa. I am deeply connected to the world of creation, landscape design, and people. My journey began out of a genuine passion for natural scenery, mechanical systems, and the understanding that custom outdoor environments are the most powerful way to convey warmth, personal peace, and structural beauty to families nationwide. Serving proudly as an active combat soldier in the IDF’s elite Yahalom unit, I chose to reshape my destiny. Turning a rich background that spans specialized high school mechanics, mechanical engineering studies at the Technion, and a successful corporate chapter at Intel as a Chief Project Inspector into a thriving independent profession, I founded “Green Plus”. With my own two hands, I built my business from scratch, specializing in artisan gardens, custom pergolas, decks, and high-end exterior architecture. Today, we provide high-quality educational and celebratory outdoor environments, turning our landscaping projects into a safe harbor of pure joy and living nature.

Micro lending, Macro Impact

The loan will help me purchase professional building assets and upgrade our field infrastructure and enrichment materials, allowing me to improve the business's operational capacity and expand our activity. For me, this is not just a technical investment, but a practical step toward breaking forward systematically, reducing heavy reliance on expensive subcontractors and equipment rentals, and creating real, sustainable growth for a business built with my own two hands from the ground up. These financial tools will secure the necessary independence to stabilize our cash flow after prolonged military disruptions and fulfill my long-term corporate dream: to expand our fleet and dedicate time to volunteering for disadvantaged communities who cannot afford high-end design services.

My business - My spark

What makes my business unique is that this landscape design and outdoor construction agency is not just a workplace for me - it is my life's core mission. The determination and precision I bring to my work give me the emotional depth to truly see every client, connect with their hearts, and provide them with a custom-made experience that builds confidence and inner calm. As an IDF combat reservist, I have been called away for over 480 days since the war began, leaving my strong, pregnant wife to manage our home and young daughter amid constant rocket alerts. This profound adversity only deepened my dedication to providing exceptional service. Our crown jewel is the largest handcrafted shading project in Israel—a 288-square-meter structures built with specialized Japanese Joinery techniques right on Haifa's Dado Beach. Alongside the deep emotional bond established with over thirty satisfied clients, the company offers an optimized, highly professional operational solution for homeowners who require a structured, reliable, and deeply enriching living program that engages families through pure joy and natural elegance.

A few more words

Supporting me means supporting an independent entrepreneur and IDF reservist who turned a personal technical vision into a powerful source of light, imagination, and healing for developing communities. It strengthens not only a small business, but also the ability to keep creating, growing, and fulfilling a lifelong mission: to make every client and family happy, confident, and filled with belief in themselves. Thank you.