Adi’s Ethiopian Henna Experience

After 400 days of reserve duty, I’m rebuilding my Ethiopian event business, Desta. Sharing my culture is my passion and my mission. This loan will help me grow, reach new audiences, and keep our traditions alive.

Micro lending, Macro Impact

Returning to normal life after military service is challenging. With this loan, I’ll renew traditional garments, invest in marketing, and expand Desta’s reach—bringing Ethiopian-Jewish celebration to more communities across Israel.

My business - My spark

Desta is a cultural events business that brings Ethiopian-Jewish heritage to life through henna celebrations, traditional dress rentals, music, food, and storytelling. We create immersive, joyful experiences that honor our roots and invite people of all backgrounds to connect through culture.

A few more words

I’m Adi Itzhak, 28, from Migdal HaEmek. Since childhood, I’ve dreamed of preserving and celebrating my heritage. Desta is my way to honor where I come from and help others discover the beauty of Ethiopian culture.