Digital Marketing with IDF Reservist Shay

My story

My name is Shay Lechtman, I live in Netanya, and I am a proud IDF reservist. I founded my agency in 2022 to provide professional and accessible marketing solutions for business owners across Israel. Balancing long periods of military service with running a business means handling a much heavier workload in far less time, but my commitment to my clients’ success never wavers. I see my agency as a growing mission to make the digital world more professional and service-oriented for every business, both in Israel and abroad, ensuring they thrive regardless of the challenges we face.

Micro lending, Macro Impact

By supporting me, you are investing in a reservist who continues to strengthen the Israeli economy even while serving the state. This loan is the fuel that allows me to develop digital assets and expand my services in strategy and lead generation. Your support will help me hire the necessary staff to manage day-to-day operations and reach new clients, ensuring that professional marketing remains an accessible resource for businesses during these demanding times. You are helping me keep the lights on for other Israeli businesses while I am away on duty.

My business - My spark

I founded my company out of a personal vision and sense of mission. I guide my clients through an organized workflow, maintaining clear reporting and defined goals, all of which I attribute to what I learned in the military. I apply these principles every day to help my clients claim their place in the digital market, ensuring their growth is built on foundations of trust and professional excellence.

A few more words

This loan is a vital step in scaling my business and bringing our services to more businesses across Israel in 2026. I am committed to refining our internal processes and expanding our team to maintain the highest standards, even while I am called to reserve duty. Every business we help grow is a win for the entire Israeli economy, and I am moved by the support of those who help me turn this vision into a professional reality. Thank you for standing with those who serve both on the front lines and in the business world.